Strategy
"Marketing has more angles to it than the amount of ads you buy, what they say, and how loudly they speak."
"Marketing has more angles to it than the amount of ads you buy, what they say, and how loudly they speak."
"If you make better products, but you lack your competitor's 'name' this is what you're missing."
"Content is king. Let's strive for art in our photography, videography, graphics, design, and copywriting."
"A website is the face the world sees, the clothing you wear, and the hand reaching out for payment."
"If you need it we'll even build custom-made solutions that get down to the deepest of details. "
"Of course you like rowing downstream. Let's put your business where the current is strongest."
"Need business cards or a brochure and want to make sure they are on point? It's already handled."
"Being found easily is the best inbound marketing. It's both a science and an art to stay on top of being found."
"Every life needs to maintain a healthy system, what does your company feed its body?"
"Let's rethink what we need employees for and what can be handed to our advanced AI agent infrastructures."
"Even without AI agents, traditional IT automations give us so much more stopping power in advertising."
"We're here with you to make small points in a big way, shining a light on what matters for you."
Le Patron is a clothing brand that produced clothes for cyclists. The Facebook developer platform gave marketers and programmers the ability to dive deeper into the data and be focus in on their targeting. This platform was used to circumvent the generalized marketing competition and target people that have shown interests in cycling brands. Le Patron also also able to sell clothing in bicycle stores because of their niche and reached their breakeven point in one year.
NASA's well known astronomy related performance formed the common thread for naming conventions and word usage. The entire theme is stellar.
The target audience is parents with teens looking for productivity. This guided design choices early on. Blue backdrops were infused with starry skies in theme.
Meaningful imagery and video clips help set a mood of fun and exploration to shape a duality with hard work and structure.
Desterradum's now owns an enormous set of complex rotating seasonal ads and the website is dynamically customized to the searcher's desires and keyword usage.
Airbus, having a sound marketing structure requested social media branding to grow their acquisitions in competition with Boeing. Since Airbus needed a rich online brand and wanted to connect more millennials. An ideal customer persona was created to model the people that travel and are interested in aviation. Targeting on all social media channels was deployed and a brand ecosystem was stimulated by entering in public discussions with other brands such as Emirates. This cross-posting strategy builds both participating partnering brands. A content strategy was created to cater to a different kind of persona interest in the different technical aspects and details of the planes. Airbus’ reach on social media increased by 124% with a new content strategy.
Sweek is a mobile app based community where people can share stories. Without a strategic structure Sweek struggled to market their product in 12 countries with dedicated national marketing teams and fixed budgets. Cross platform data analysis first steered variable marketing budget per country. After segregating the data budgets were adjusted to optimize for return on investment. Post setup and training of the executive team, influencer marketing was leveraged to reach 3000 downloads per hour. Sweek experienced significant growth and a structure with clear buttons to tweak their business moving forward for two years.