Marketing
Strategy
"Marketing has more angles to it than the amount of ads you buy, what they say, and how loudly they speak."
Branding
"If you make better products, but you lack your competitor's 'name' this is what you're missing."
Content
"Content is king. Let's strive for art in our photography, videography, graphics, design, and copywriting."
Webdesign
"A website is the face the world sees, the clothing you wear, and the hand reaching out for payment."
Analytics
"If you need it we'll even build custom made solutions that get down to the deepest of details."
Social media advertising
"Ofcourse you like rowing downstream. Let's put your business where the current is strongest."
Search advertising
"Being found easily is the best inbound marketing. It's both a science and an art to stay on top of being found."
Consulting
"We're here with you to make small points in a big way, shining a light on what matters."
for those that stand out
Social Media
Advertising
Hyper specific audience targeting
Le Patron is a clothing brand that produced clothes for cyclists however did not know how to target their audience through digital marketing and lacked structure. The Facebook developer platform gave marketers and programmers the ability to dive deeper into the data and be hyper specific in their targeting. This platform was used to circumvent the generalised marketing competition and target cyclists that have shown interests in cycling brands. Le Patron reached their breakeven point in one year.
Branding
A known story of succes
NASA's well known astronomy related performance formed the common thread for naming conventions and word usage. The entire theme is stellar.
Design
Unique but clear theme
The target audience is parents with teens looking for productivity. This guided design choices early on. Blue backdrops were infused with starry skies in theme.
Content
Sentiment seen and felt
Meaningful imagery and video clips help set a mood of fun and exploration to shape a duality with hard work and structure.
SEA
Dynamic landing pages
Desterradum's now owns an enormous set of complex rotating seasonal ads and the website is dynamically customized to the searcher's desires and keyword usage.
Social
media
branding
Established company branding
Airbus, having a sound marketing structure requested social media branding to grow their acquisitions in competition with Boeing. Since Airbus needed a rich online brand and wanted to connect more millenials.
An ideal customer persona was created to model the people that travel and are interested in aviation. Targeting on all social media channels was deployed and a brand ecosystem was stimulated by entering in public discussions with other brands such as Emirates. This cross-posting strategy builds both participating partnering brands. A content strategy was created to cater to a different kind of persona interest in different aspects and details of the planes. Airbus’ reach on social media increased by 124% with a new content strategy which is still being used today.
Design
Industry familiarity
Menswijs wanted to recreate the feel and experience of the physical business on the website. Since it is an up and coming industry vastly improved on conversion rate methods compared to existing standards after executing a large competitor analysis. With a proper design and marketing guide MensWijs can now market itself in mail, self designed tools used in therapy, and on social media.
Branding
Careful
For a target audience that is sensitive to the utmost care and profesionalism around their children we created a soft and familiar feeling of sterility.
Outbound
B2B
A product that sell's itself
After our branding and presentation choices MensWijs was able to sign new contracts and more than double earnings.
Influencer
marketing
strategy
Cross country budget allocation
Sweek is a mobile app based community where people can share stories. Without a strategic structure Sweek struggled to market their product in 12 countries with dedicated national marketing teams and fixed budgets.
Cross platform data analysis first steered variable marketing budget per country.
After segregating the data budgets were adjusted to optimize for return on investment. Post setup and training of the executive team, influencer marketing was leveraged to reach 3000 downloads per hour. Sweek experienced significant growth and a structure with clear buttons to tweak their business moving forward for two years.
After segregating the data budgets were adjusted to optimize for return on investment. Post setup and training of the executive team, influencer marketing was leveraged to reach 3000 downloads per hour. Sweek experienced significant growth and a structure with clear buttons to tweak their business moving forward for two years.