Established company branding
Airbus, having a sound marketing structure requested social media branding to grow their acquisitions in competition with Boeing. Since Airbus needed a rich online brand and wanted to connect more millennials.
An ideal customer persona was created to model the people that travel and are interested in aviation. Targeting on all social media channels was deployed and a brand ecosystem was stimulated by entering in public discussions with other brands such as Emirates. This cross-posting strategy builds both participating partnering brands. A content strategy was created to cater to a different kind of persona interest in the different technical aspects and details of the planes. Airbus’ reach on social media increased by 124% with a new content strategy.