d. Logo All of the marketing concepts that deal with tangible products apply to services as well. Describe a data-gathering process that produces observational data. Brand names are always economically wasteful since they dupe consumers . B) Category points-of-difference D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. B) innovativeness When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Word of mouth It is a good brand name because it is simple and easy to pronounce. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Many organizations view the process of creating and maintaining a strong brand as a liability. Which of the following is not branding benefits specific to B2B context? Which of the following statements about brand names is true? e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. C) Retailers are members of channels of distribution. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Which of the following is NOT correct regarding brand awareness? She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? B) employee d. Credence Qualities Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. c. Search qualities Protect the product from excessive heat or cold. A) Category points-of-difference True b. a. d. Documentation Which of the following statements about branding is true? E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? e. Implied. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . b. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Select one: E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Search qualities E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. c. Patent. D) competitive points-of-parity; peculiar points-of-parity c. Copyright All of these statements about pricing in the not-for-profit sector are true. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Therefore, option C is correct that is . The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. C) communicative, simple, and inspirational Which of the following is true regarding URL text? d. Because it gives you an opportunity to show that you were right and the customer was wrong. B) Their influence does not extend beyond tactical concerns. Select one: Which of the following statements is true regarding packaging? A) point-of-parity C) brand architecture A) cast E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. C) identifying counter examples a. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? (a) It is a bundle of utility. Consumers with high behavioral loyalty are unlikely to switch. C) clear similarity to the attributes of other brands 2. \end{array} A) Customers are willing to buy by brand only when it assures "top quality. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? C) Points-of-inflection End of story. a. Visibility Brand name, service mark. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Which of the following statements about advertising campaigns is true? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. In class we spoke of a goods-services continuum. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? A) It involves designing creative business ventures to positively affect both a company's cost structure B. School University of Houston, Downtown; Course Title MKT 3300; Type. D) Procedural models According to your instructor, a brand can be thought of as a promise you make to your customers. In theory, it does not ultimately serve the greater good. A) language D) brand architecture Frodo was using the ___________ approach to making his service seem "real"? Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. No rust at all or damage with under 58,000 miles. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. B) point-of-difference b. b. Inseparability Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Trade name, trademark e. Internal marketing, Frodo was a massage therapist. D) points-of-conflict e. Responsiveness, Frodo was a massage therapist. These are all reasons not-for-profits need to use complementary positioning. Rsums can be used for a variety of reasons, but . C) directly proportional ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. C) points-of-parity C) category points-of-parity D) rational advantage C) Competitive points-of-parity Which of the following is not one of the unique characteristic's of a service described in the text? Which of the following best describes a car company's value proposition? (10 points - 2 points for diagram, 4. d. Kept. She chose the supplier that advertised the lowest price. event would be an example of what kind of promotional activity. Which of the following is an example of services differentiation? In terms of the goods-services continuum, this is an example of a _____________? c. Commercial interface E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? These are all expressions of the value of brand equity. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) brand awareness On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . It is always rational to prefer brand names over generic substitutes. Jacky just bought a brand new Lexus automobile. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Nickname She found three that provided equipment and made weekly deliveries of supplies. a. Diffusion b. Comparatives https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. How much the service will cost. False. These are all ways to leverage brand equity by charging a fee for others to use your brand name. d. Association B) category-based positioning a. e. Increased value of a company's common stock. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Select one: Select one: B) points-of-parity C. Consumers with true emotional loyalty have the strongest connection with the brand. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. Which of the following statements is true of the individualism approach of ethical decision making? a. free nerve endings Carnival Corporation is the world's largest cruise line company. D) reliability She went online and searched for several coffee services. d. Process versus outcome measures E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. 2020-2023 Quizplus LLC. Social media marketing is the use of social media platforms and websites to promote a product or service. c. Yes, because there are favorable sale locations available. Question: 22 Which of the following statements are true about a brand positioning statement? When it comes to services, quality is measured in terms of? a. Invisibility A) points-of-inflection Brand equity is the value a brand name adds to a product. E) cast. ) d. Disintermediation The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. A. b. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. C) believability This is an example of ________ differentiation. View the full answer. It later sells the shares D) never correlated e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. C) brand mission There was soft, relaxing music playing in the background. Brands no longer control the ways in which customers connect to them b. C) points-of-inflection http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Which of the following is NOT true regarding brand loyalty? C) points-of-parity Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) brand vision, A brand mantra should be ________. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. B) competitive points-of-parity Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. If your friends tell you that the company should be liable for a problem, then they probably are liable. Select one: 16 12 5. a. B) channel differentiation D) desirability, deliverability, differentiability Before you can measure the quality of a service, you need to understand? Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. e. You said all of these things, and meant them. C) relying on the product descriptor A) comparing to exemplars Brand equity is anything that is deeply seated in a consumer's memory about the brand. a. b. A. B) channel differentiation d. An emotional connection The difference between options standard features. A. B) comparing to exemplars Which of the following statements about pricing in the not-for-profit sector is FALSE? B) intimacy A global brand alters the product or service formulation for each country. Patent D) noncomparitive positioning E. D) technological advances for an attribute or benefit D) Choose Grissom's for an unparalleled shopping experience. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) communicating deliverability variables What he or she is expected to do in order to create the service. b. b. Pacinian corpuscles He was very good at dealing with lower back pain. Every service probably has a tangible component. c. Internal rate of return D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? Select one: Its co-sponsorship of this. B) Need-based positioning C. Alliance or co-branding works best when the two brands are unrelated. D) It involves all the industries in existence today, the known market space and occupied market positions. b. Wrapper A) differentiability Deposited amounts are later converted to Cruise Revenue as voyages are completed. b. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. e. The normal rules about promotion don't apply when you are dealing with services. O It is always rational to prefer brand names over generic substitutes O B . Protect the product from excessive heat or cold. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Uploaded By lawjieyin. b. Credence qualities d. Empathy Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. A) brand equity Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). D) insensitivity A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows.
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